Approach What We Do Team

Mister Jones is an idea-first design studio that shapes brands to stand out, solve problems, gain value, and make things better.

We create work rooted in brand strategy and defined by clarity, simplicity, and an ability to make you take a second look take a second look.

Approach

Strategy and creativity. Function and form. Relevance and timelessness.

We pinpoint the essence, the big idea or big feeling inspiring what you do. We shape it to help you win hearts and blow minds. We craft expressions that give it legs, breath air in its lungs.

Left Brain

Right Brain

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What We Do

Trust the process. And instincts. A three-phase approach and fine-tuned methodology keep us on track. Rule-breaking and playfulness yield results that inspire and delight.

I. Strategy
We get to know you and your context, then we strategize. We help define a Brand Idea that drives your work, then build a brand framework that will not only inform creative work but broader business decisions.

  • Brand Audit
  • Brand Strategy
  • Brand Voice & Messaging
  • Communication & Content Strategy
  • UX Planning & Wireframing

II. Identity
From there, we create a visual and verbal identity, bringing it to life through communications tools, branded touchpoints, and campaigns.

  • Visual Identity
  • Brand Guidelines
  • Art Direction
  • Naming & Wordsmithing

III. Activation
Now things get interesting. We create branded touchpoints and impactful experiences that engage stakeholders and delight audiences. We thrive helping businesses to grow and brands to evolve over the long haul.

  • Website Design & Development
  • Print & Editorial
  • Visual Communication
  • Environmental & Signage
  • Collateral
A young man with short brown hair standing against a red brick wall, smiling with arms crossed, wearing a black long-sleeve sweater.
Three people in a coffee shop looking at a tablet, with two women standing and one man seated near a window, surrounded by hanging plants and brick walls.
A man sitting on the stairs smiling and holding a golden retriever dog. The man is wearing a dark gray long sleeve shirt, blue jeans, white sneakers, and striped colorful socks. The dog is sitting on the man's lap, facing forward, with its tongue out, appearing happy.
A person writing in a notebook with a black pen, sitting at a wooden desk with a computer mouse in the foreground.
A person in a gray sweater making a hand gesture while talking with another person holding a pen and notes, viewed through a glass window at a counter.

Team

Mister Jones is a small team of senior-level creatives with enough experience to be trusted and enough curiosity to keep getting after it. We are strategists, designers, writers, thinkers, programmers, businesspeople, dog-people. We are specialists and generalists. We make things better.

  • An always-on thinker, Jay naturally bridges the gap between the rational and the creative. As a designer, writer, and strategist, he has nearly two decades of experience in branding and design, art direction, and copywriting, bringing experience and insight from a range of industries and business sectors. Jay is married to an amazing wife, proud of his two cool kids, and tolerant of one lovably naughty dog.

  • Ren helps people make sense of online things and internet stuff so that they can use them to grow their businesses. With nearly a decade of experience working with small business owners, she specializes in business strategy, designing digital products, and client hand-holding. Ren is married to her business/life partner, Will, and together they are overly proud of their 13-year-old dog, Vivi, for continuously being the bestest girl.

  • Developer extraordinaire and tech aficionado, Will brings designs to life with finesse and flare. He’s a self-taught coder with almost a decade of experience in front-end development. When he’s not working on websites, he builds plugins for other developers and creates how-to content for aspiring coders. He hopes to one day enjoy the stability his wife, Ren, maniacally deprives him of. He enjoys running, eating, and showering.

  • Brittany is a remarkably talented, reliably skilled, multi-tasking workhorse of a designer. Brittany lives with her husband, three kids, and various farm animals among the firs and ferns on the outskirts of Silverton, OR.

A young woman with long wavy hair smiling in front of a brick wall.
Jay Jones, creative director at Mister Jones brand studio
A woman smiling outdoors with trees in the background.
Black and white portrait of a man with short hair and a beard, wearing a dark shirt, standing in front of horizontal wooden panels.

Beliefs:

Black background with white text that reads 'No.1 Ideas first.'
Black background with white text that reads, '№2 Design should make things better.'
Black background with white text reading 'Nº3 Clarity > creativity'.
Black background with white text reading 'No. 4 Communication, not decoration.'
Black background with white text that reads 'No 5. There is a solution.'
Black background with white text that says "No. 6" at the top and "Details matter." in the center.