Flux Thermal Lounge

Flux is a water-based contrast therapy space designed for both reset and connection. From the start, we partnered with the visionary founders to help shape the concept.

Through brand strategy, naming, and close collaboration with the architectural team, we laid the foundation for a brand experience that blurs the line between wellness and design. We developed a full visual identity system — logo, color, type, imagery, and voice — and activated it across every touchpoint: signage, website, print, merch, digital marketing.

Even pre-launch, the brand is doing what it’s meant to: spark curiosity, build credibility, and be cool in a space that’s heating up. We remain close collaborators as Flux flows into its next phase.